The Purbeck Decorator — Website Design & Build

Objectives

• To create a professional, clean, and locally targeted website that showcases the artistry, credibility, and service areas of the decorating business
• To present the services clearly (interior, exterior, wallpapering, wood finishes, etc.)
• To display past projects, client testimonials, and visual evidence of craftsmanship
• To ensure the site is responsive, fast, and easily maintainable via WordPress
• To improve local search visibility (for “painter & decorator Dorset / Purbeck / South Dorset”)

Our Approach & Solution

Brand-Aligned Design
We developed a site design that reflects the craftsmanship, heritage, and trustworthiness of a traditional decorator. The visual styling balances imagery of finished work, clean layouts, and typographic clarity to convey quality.

Structured Content & Navigation
The website’s navigation is straightforward: Home, About, Services, Projects, Blog, Contact. Service pages break down interior, exterior, wallpapering, finishes, and preparation work to make it easy for clients to find what they need.

Project / Portfolio Section
We built a “Projects” section to showcase before/after photos and real client work, giving visitors confidence in the quality and style of the decorator’s output.

Testimonials & Social Proof
We integrated genuine reviews to reinforce credibility.

Service Area Map & Coverage
To clarify where the business operates, we embedded a map covering South Dorset, Purbeck, and surrounding towns (e.g. Wareham, Weymouth, Swanage) so prospective clients can immediately see if they fall within the service region.

Responsive WordPress Build & CMS
The site was built in WordPress to allow the client to update project images, add blog posts, adjust service content, and maintain contact info without needing deep web expertise.

SEO Foundations & Local Relevance
We structured on-page SEO (titles, meta descriptions, headers) around relevant local and service keywords (e.g. “painter decorator Dorset,” “traditional decorator Purbeck”) to improve the site’s chances in local search.

Results & Impact

• A polished, trustworthy online presence that aligns with the client’s professional reputation
• Improved user experience for prospective customers, making it easy to navigate services, browse past projects, and contact for a quote
• Scalability & autonomy: the client can now manage content updates, blog posts, and add new project galleries themselves
• Local reach & visibility: the site helps signal to search engines the geographical focus (South Dorset / Purbeck), helping draw more relevant local leads

This project showcases how we turn client objectives into powerful digital solutions, combining thoughtful design with WordPress expertise to deliver websites that make a lasting impact. Get in touch if you have a similar project in mind