Your website is often the first impression a potential customer gets of your business. But just like fashion trends or technology, websites can age — and sometimes not gracefully.
Your website is often the first impression a potential customer gets of your business. But just like fashion trends or technology, websites can age — and sometimes not gracefully.
If your WordPress site hasn’t had a refresh in a few years, it might be costing you leads and sales without you even realising it. Here are 5 tell-tale signs it’s time for an update.
1. It’s Not Mobile-Friendly
Over half of all web traffic now comes from mobile devices. If your site is hard to read, slow to load, or awkward to navigate on a phone, visitors will leave fast. A responsive design is no longer optional — it’s essential.
2. Slow Loading Speeds
A few extra seconds can mean the difference between a visitor staying or leaving. If your site takes longer than 3 seconds to load, you could be losing potential customers. Image optimisation, caching, and modern hosting can help.
3. Outdated Design
Web design trends evolve quickly. If your site still looks like it’s from 2015, visitors might assume your business is out of touch too. Fresh visuals and a clean layout make a big difference to credibility.
4. Broken Links and Old Content
Links that lead to nowhere, outdated blog posts, or event dates from years ago all give the wrong impression. Keeping your content current shows that your business is active and trustworthy.
5. Poor SEO Performance
If your site isn’t ranking well in Google, it may be due to outdated structure, missing metadata, or lack of mobile optimisation. A small SEO overhaul can bring big results.
If you spotted yourself in any of these signs, don’t panic — the good news is that WordPress is incredibly flexible. A redesign or refresh can breathe new life into your online presence and help you win more customers.
Get in touch today for a free, no-obligation website health check.
